may 26, 2026
Afe peril
PRINT APPLICATIONS
DIGITAL CAMPAIGN
CAMPAIGN TEASER
Year
2026
Course
VISUAL LAB
Category
BRAND IDENTITY
Product Duration
NOT TRACKED
Let'S WORK
TOGETHER
BASED IN JÖNKÖPING,
SWEDEN
GRAPHIC Designer
+ MULTIMEDIA ARTIST
ABOUT THE PROJECT
AFE PERIL was created as a conceptual streetwear identity built around fear, individuality, and transformation. The project explores how fashion can function beyond clothing, as a full visual experience combining apparel, campaign storytelling, print design, motion, and digital presence.
The visual direction blends, industrial textures, monochrome contrast, and aggressive typography to create a world that feels raw, confrontational, and emotionally charged
DESIGN
The identity system was built to feel cohesive across every touchpoint — from garment graphics and packaging to campaign imagery and social media content.
Rather than designing isolated assets, the goal was to create a unified campaign language where each element strengthens the overall narrative
CORE IDEA
AFE PERIL represents confronting fear rather than avoiding it.
A visual identity built around tension, contrast, and self-expression.