DECEMBER 6, 2024
AFE PERIL










DIGITAL CAMPAIGN


DIGITAL CAMPAIGN




CAMPAIGN TEASER
Year
2026
COURSE
VISUAL LAB
Category
BRAND IDENTITY
Product Duration
NOT TRACKED
VISION & DESIGN
AFE PERIL was created as a conceptual streetwear identity built around fear, individuality, and transformation. The project explores how fashion can function beyond clothing, as a full visual experience combining apparel, campaign storytelling, print design, motion, and digital presence.
The visual direction blends, industrial textures, monochrome contrast, and aggressive typography to create a world that feels raw, confrontational, and emotionally charged
DESIGN
The identity system was built to feel cohesive across every touchpoint — from garment graphics and packaging to campaign imagery and social media content.
Rather than designing isolated assets, the goal was to create a unified campaign language where each element strengthens the overall narrative
