DECEMBER 6, 2024

AFE PERIL

DIGITAL CAMPAIGN

DIGITAL CAMPAIGN

CAMPAIGN TEASER

Year

2026

COURSE

VISUAL LAB

Category

BRAND IDENTITY

Product Duration

NOT TRACKED
VISION & DESIGN

AFE PERIL was created as a conceptual streetwear identity built around fear, individuality, and transformation. The project explores how fashion can function beyond clothing, as a full visual experience combining apparel, campaign storytelling, print design, motion, and digital presence.

The visual direction blends, industrial textures, monochrome contrast, and aggressive typography to create a world that feels raw, confrontational, and emotionally charged

DESIGN

The identity system was built to feel cohesive across every touchpoint — from garment graphics and packaging to campaign imagery and social media content.

Rather than designing isolated assets, the goal was to create a unified campaign language where each element strengthens the overall narrative

CORE IDEA

AFE PERIL represents confronting fear rather than avoiding it.
A visual identity built around tension, contrast, and self-expression.

Let'S WORK

TOGETHER

I’m an innovative designer and digital artist from SWEDEN.
Blending streetwear culture, striking typography, and sleek digital design.
I create visuals with edge and purpose.