DECEMBER 6, 2024
RO WELLNESS
"ro" was a fictional wellness retreat we created as a group project for the Content of New Media Design course. My main tasks were acting in the promotional video, developing copywriting ideas and concepts to support the design process.
Year
2024
Course
Content of New Media Design
Category
Film/Copywrite/Concept
Product Duration
3 - 4 Weeks
Our Vision
"ro" is aimed at corporate people and others wanting to escape the digital world and everyday life, to reconnect with nature. This is the theme of the video and also an underlying theme in many of the photos with the business-dressed person, standing in nature.
No stock photography or video was used as we wanted full creative control over our imagery.
DESIGN
A Nordic modern expression inspired by the northern Swedish pine forests. The visual foundation is built on green – symbolizing balance, harmony, and nature. Simple, modern, and natural, the design reflects a calm connection to nature, where imagery and subtle references to runes evoke a sense of peace – kom till ro.
